A great marketing campaign covers off on reach (how far the product is going) and frequency (how often a customer is reminded about that product). This coupled with presentation equates to a comprehensive approach to securing the most customers and creating a competitive environment which we all know equals premium price.
Staging a property can be the difference between whether or not a customer swipes left or right. When most vetting is done via online portals, if your property isn’t eye-catching, it may not make the cut of where the busy house hunter chooses to spend their time on Saturday morning.
Staging has such a huge impact on buyer behaviour. A well constructed styling package can make an old home look new, make small spaces appear bigger and are essential whenever there is an open-plan living area. As the market adjusts and supply may start to outweigh demand, sellers need to invest more than during the boom to create the same competitive environment linked with premium sale prices.
Advantages Houses have greater potential to grow in value Can accommodate any type of buyer such as families or singles. Often located in suburban areas Larger internal and external living spaces Can have lots of scope to improve the value and appeal of the property through renovations, additions and landscaping … Read more
In the US, large companies currently own five per cent of rental properties. This asset class is referred to as “multi-family” in the US and is the largest property investment type in that country. A study released last week by MetLife Investment Management has forecast that by 2030, the proportion … Read more